You deserve better

Name of the activity: You deserve better

Country/NMO: Venezuela (FEVESOCEM)

Program: Gender Based Violence

Contact information: [email protected]

Type of the activity: Campaign. Combination of education and advocacy. Campaigns create awareness in society about a certain topic (education aspect) and try to funnel this awareness into pressure on the decision makers to adapt policies accordingly (advocacy aspect).

General description:

Digital campaign: The digital campaign consists in recording a video in the native language of the NMO saying “Today is the international day of women, and you deserve the best” A short and short message, but that means a lot.

Field work: We will place a giant paper in a busy place in the cities where the activity will be replicated. We will invite both men and women to leave a message to “this person” (alluding to a photograph that will be shown to them of a woman). After that, photos of abused women will be shown (photographic project that will be developed and provided to all NMOs), offensive and demeaning messages directed at their partners will also be shown and now they will be asked again what they would say to this specific woman, in order to make the problem visible, being something more frequent of what it seems.

Focus area:

Women Empowerment

Problem statement:

Studies carried out by the WHO, taking a sample of 24,000 “from 13% to 61% indicated that they had suffered physical violence perpetrated by their partner; 4% to 49% reported that they had been victims of serious physical violence ; 6% to 59% indicated that at some point in their lives they suffered sexual violence perpetrated by their partner; and 20% to 75% reported that, in the course of their life, they had suffered one or more acts of emotional abuse perpetrated by their partner. “

Target groups:



General population, Medical students

Objectives and indicators of success:

a. Empower women with knowledge about the violence inflicted by the couple and their types

b. Provide strategies that allow them to create emotional intelligence and assertiveness to reject this type of situation.

c. Exposing to the general population the emotional scars that a woman can cause the different types of violence and how it can go unnoticed.


A. Posting campaign on social media of our NMO and local members

B. Make field work on public spaces and see reaction of people

Plans for evaluation:

1. Number of viewers on social media.

2. Number of attending at field work

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