World AIDS Day 2017 – Born To Be Brave, Dare To Get Checked ! – Indonesia (CIMSA-ISMKI)

Name of the activity: World AIDS Day 2017 – Born To Be Brave, Dare To Get Checked !

Country/NMO: Indonesia (CIMSA-ISMKI)

Program: HIV/AIDS & Other STIs


Contact information: [email protected]

Type of the activity: Campaign


General description:

In celebrating World AIDS Day 2017, and knowing the fact that public knowledge related to HIV / AIDS and its transmission is still low and the stigma of HIV / AIDS is still high, SCORA CIMSA held a campaign titled “”Born To Brave, Dare To Get Checked”” in all CIMSA’s locals all over Indonesia. The campaign invites people to update their knowledge on HIV/AIDS and spread the information. In this campaign, SCORA published some infographics, videographics, and conducted social education, seminars, and photo campaigns with hashtag #SayaBerani (Indonesian for #I’mBrave).
The high discrimination against people with HIV / AIDS also leads to high stigma against HIV testing, so many people still do not want to take a HIV test and know their status. In this campaign, SCORA also raised public awareness about the importance of HIV screening and provided free VCT services (especially for those who at risk) so that people can find out their status

Focus area:

Prevention of all STIs or are specific STIs, STI testing, Removing stigmatization and empowering people living with HIV, Raising awareness among the general public about STIs, STI education or training for future health-care professions, Ensuring access to treatment for people living with HIV or other STIs, STIs and HIV/AIDS political advocacy

Problem statement:

Based on data by WHO, by the end of 2016, there were 36.7 million people living with HIV / AIDS. The high rate of HIV/AIDS transmission also influenced by the lack of community knowledge about HIV/AIDS. According to RISKESDAS Indonesia, only 11.4% of the population aged 15-24 years can demonstrate accurate knowledge about HIV/AIDS.
Stigma and discrimination against people living with HIV is still high. This high stigma is one of the reasons why public awareness about the importance of HIV/AIDS testing through VCT (Volunteer Counseling and Test) is still low. According to data by UNAIDS, 46% of people with HIV/AIDS do not know their status. The low awareness among people at risk for HIV infection to do VCT and knowing their status keeps a high population of people living with HIV/ AIDS who do not access antiretroviral therapy. According data by WHO, 9.3 million of the 25.9 million people with HIV /AIDS did not access antiretroviral treatment and only 44% of people living with HIV who received ART virally suppressed.

Target groups and beneficiaries:

1. General public : so that the purpose of this campaign can be
reach all levels of society
2. Young and adolescents : as the generation with the highest spirits and agent of change of the world, this is our main target of the campaign
3. The Key Population (based on Heath Ministry of Indonesia (number 21 of 2013)) including : injecting drug users, commercial sex workers, customers / sexual partners of sexual workers, gay, transvestites, and prisoners
: as they are those who have high risk factors to HIV / AIDS, we hope that the purpose of this campaign especially in HIV testing through VCT will be right on target

Objectives and indicators of success:

– Increase public knowledge and awareness about HIV/AIDS and end the stigma of HIV/AIDS through ground and social media campaign from 1st December to 7th December 2017
– Increase public awareness about the importance of HIV screening to know their HIV status through social education and VCT service for free in December 2017

– Counseling of one of the key populations in at least by 17 local in Indonesia has successfully done.
– Conducted social education (public education) about HIV/AIDS knowledge at least by 20 local in Indonesia
– Conducted the socialization of the importance of VCT to public at least by 17 local in Indonesia.
– Opened VCT service for free (that were available to the public) at least by10 local in Indonesia
– For Social Media Campaign : The “”Saya Berani, Saya Sehat”” photo campaign reached : 25-50 uploads on Instagram with 50-100 likes each post, 50-100 uploads on LINE, 5-10 tweets on Twitter, and 5-10 uploads on Facebook.”


1. “Saya Berani, Saya Sehat” Photo Campaign
CIMSA (in partnership with UNAIDS) empowering social media users to join our photo campaign, by uploading photo showing their hand (or other part of their body) that written “”Saya Berani”” (Indonesian for I’m Brave). This photo campaign aims to show our concern in removing public stigma to HIV/AIDS that make people do not want to take HIV test.
2. Instagram and Twitter Campaign
We also do our campaign through uploading some posts on Instagram and tweets on Twitter
3. HIV/AIDS Videographics
CIMSA in partnership with Kemenkes RI and UNAIDS will release a videographic about HIV/AIDS and the importance of knowing our status by taking HIV test. The video will be released on

1.Red Ribbon Challenge
We challenge people to test their knowledge about HIV / AIDS through Red Ribbon Challenge. In this challenge, we invite the participant to donate for each question that failed to be answered correctly. The donation will be distributed to SCORA for Lentera project. This project is a crowdfunding by SCORA collaborating with . We also open for donation through online crowdfunding that can be accessed on
2. SCORA for Lentera
Yayasan Rumah Lentera is a foundation in Solo, Indonesia, that providing return shelters for people living with HIV/AIDS. SCORA for Lentera is a crowdfunding by SCORA collaborating with We open for donation through online crowdfunding that can be accessed on Funds that already raised will be donated to Yayasan Rumah Lentera and some of the funds will also be used to finance the VCT services in some locals in Indonesia
3.Social Education
SCORA CIMSA in different locals all over Indonesia will open booth in the center of each city and provide peer education to the people to improve their knowledge about HIV / AIDS.
4.VCT services
SCORA CIMSA in some cities will also socialized about the importance of VCT (Volunteer Counseling Test) to public and open a VCT service for people to take HIV test for free.

Plans for evaluation:

1. Post WAD Assessment : a survey that will be filled by SCORA members all over Indonesia to assess the success rate of the activity and evaluate the obstacles during the implementation of the activity
2. Chat meeting : attended by NCORA CIMSA (National Committee on Sexual and Reproductive Health inc. HIV/AIDS) and LORAs (Local Officer on Sexual and Reproductive Health inc. HIV/AIDS) from locals to evaluate of each local’s result data from WAD campaign and the obstacles that they’re facing
3. NCORA will monitored each local achievements in conducting the ground campaign, including : how many participants that join the HIV screening, how many people who join the red ribbon challenge, etc
4. CIMSA Quality Control of Campaign (CQCC) : to measure the effectiveness of a campaign through marking some indicators (for example : social media campaign : the amount of likes each post, accounts who joined the campaign, etc)
5. CIMSA Report on World AIDS Day : a final report of WAD 2017 from each local all over Indonesia that will be presented by some infographics and articles and will be collected in one publication.

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