Pink October 22 – PMSA-Palestine

Name of the activity: Pink October 22

Country/NMO: PMSA-Palestine

Program: Healthy Lifestyles & Non-Communicable Diseases

Contact information: contact [email protected] to get in touch with the Activity Coordinator

Type of the activity: Contunuous Activity

Category: Campaign

Focus area: Prevention of NCDs and Health Promotion, Cancer

Sustainable Development Goals addressed: SDG 3 (Good Health and Well-Being)

General description:

Pink October is one of the biggest activities which its main goal is to raise awareness about breast cancer and the importance of early detection and self-examination, and to financially support the oncology department at Najah National University hospital (NNUH). 

Problem statement:

Throughout the years, Palestine has shown a remarkable increase in the number of breast cancer cases doubled and counted for 14% of mortality rate in Palestine. Awareness campaigns increase the early detection regarding breast cancer in women. One of the issues related to breast cancer still found, is the cost of different conformation services, a combination of fundraising and advocating campaign will help financially and spreads the awareness regarding the importance of early detection.

Target groups:

• General population
• Medical students
• Healthcare Students
• Other Students
• Youth
• Women
• Cancer patients

Beneficiaries:

• General population
• Women
• Cancer patients

Objectives:

creating a manual that covers a scientific based knowledge regarding breast cancer awareness.

To give An Najah National University students more than 500 cards containing a QR code for a manual talking about different topics regarding breast cancer through the campaign

To raise the awareness of at least 10000 students from NNU.

To have more than 40,000 reach on the campaigns’ posts on our Facebook page.

To collect more than 50,000 IL (approx. 14,285$) in the campaign to be given to the NNUH oncology department.

To involve at least 2 breast cancer patients, support them, and increase awareness through their stories.

more than 50 local businesses will take part in the event.

Participants helped in spreading the awareness through answering any question related to this topic or in volunteering to help the local businesses.

All the collected donations will be handed to the NNUH oncology department.

Indicators of Success:

To collect more than 50,000, IL ( approx. 14,285$) during the campaign.

To have a reach higher than 40,000 on campaign posts in comparison to regular posts on Facebook.

To have 8/10 satisfaction from the volunteers documented in post evaluation feedback form.

To have 9/10 satisfaction from the University, Business owners ,different organizations and the visitors through the feedback taken after the event.

Methodology:

Timeline:

20/7/22-open call for OC team

10/8/22-OC selection

13/8/22-first meeting for OC team

16/8/22-start contacting with stores and deanship

21/9/22-opening a call for volunteers

24/9/22-choosing volunteers

25/9/22-first meeting with volunteers

25/9/22 – 29/9/22-signing contracts and final approval from stores and deanships

15/9/22 – 29/9/22-contacting sponsors

20/9/22 – 1/10/22-contacting and meeting up with media to cover up the event

1/10/22-second meeting with volunteers

28/9-1/10/22-preparing place for the event

2-4/10/22-Days of the event

4/10/22-Third day of the event and closing day

10/10/22-Announcement of the amount of donations 

OC Structure: 1 Head of OC, 2 Vice Heads, 1 Head of Logistics, 2 media directors, 2Financial Directors, 5 contact persons, 2 External relations, 6 Logistics.

External partners: Ooredoo, Jubeh Electricity, Seeds for development Company, Corrisent House, In out Station, 7 brothers.

Plans for evaluation:

Post evaluation form.

Feedback meeting for the OC

The amount of money collected.

PMSA-Nablus fb page’s reach.

Feedback from external affairs.

The amount of increase in awareness

External collaborations:

Ooredoo: multinational telecommunications company , Financial support (sponsorship)

Jubeh Electricity: corporation, Logistics.

Seeds for development Company: NGO, Financial support (sponsorship)

Corrisent House: Bakery & Cafe, Snacks for the opening ceremony, OC, Volunteers, Guests

In out Station: Advertising and marketing, Help in Pink October designs

7 brothers: corporation, Logistics, Help in booths building fees