Name of the activity: Fast Fashion : Sustainability and Fashion
Country/NMO: IFMSA-Panama
Program: Environment and Health
Contact information: contact [email protected] to get in touch with the Activity Coordinator
Type of the activity: Continuous Activity
Category: Campaign
Focus area: Climate Change
Sustainable Development Goals addressed: SDG 3 (Good Health and Well-Being), SDG 6 (Clean Water and Sanitation), SDG 13 (Climate Action), SDG 14 (Life below Water)
Problem statement:
The fashion industry is the second most polluting in the world. Currently, 50 billion garments are produced per year, that is, 400% more clothing than was produced each year 20 years ago. Because the quality of the clothes has also decreased, we only use each piece of clothing 7 times before getting rid of it. Up to 20,000 liters of water are needed to produce 1kg of cotton, and it is even more alarming that 20% of industrial water pollution comes from fabric treatment and dyeing factories.
Target groups:
- General population
- Youth
- Fashion enthusiasts
Beneficiaries:
- General population
Objectives:
- Educate people on fast fashion, what it consists of, what’s its impact on global health and, eco-friendly alternatives through publications and interactive stories on Instagram and a webinar on “What is fast fashion and its effects on Global Health” over a 2-week period.
- Promote alternative practices to fast fashion, mainly upcycling, through a contest that will take place during the second week of publications and will last one week. The winner of the contest will be chosen by popular vote on social networks and will receive a prize from the sponsors.
- Promote responsible consumption through audiovisual content on social networks by teaching people where to donate clothes in their communities or how to fix the pieces of clothing they no longer use. This would also be done during the two-week period where the fast fashion posts will be made.
Indicators of Success:
Objective 1:
– Have at least 40 attendees to the webinar
– On Instagram, have at least 58 likes per publication.
– Get 10 people to participate in the interactive Instagram stories
– Through a quiz, get the attendees of the webinar to have 75% correct answers by the end of the webinar.
Objective 2:
– Have at least 5 people participate in the contest
– Have at least 35 interactions on each participants´ upcycling project published in SCOGH’s Instagram stories
Objective 3:
– Get at least 35 views in each video made on TikTok or Instagram reels
Methodology:
A small working group was in charge of making informative posts and stories not related to the contest. The activity consisted of 8 informative posts, 1 timeline post, 1 for webinar advertisement, and 2 posts for the contest. The contest took place in Instagram stories and the webinar at the zoom platform.
The informative posts were about: about fast fashion and its health effects, water consumption, alternatives to fast fashion, how to adopt sustainable fashion in your life, Upcycling 101. We did videos about where and when to donate clothes in our country, easy upcycling ideas, and apps that help to see if brands are eco-friendly.
Then participants for the contest had to fill out a form where they were able to upload their outfits made by upcycling. To pick a winner participants of the contest were uploaded on the IG stories and the NMO members voted for the person they thought should win. The three winners were announced through a social media post.
Plans for evaluation:
To monitor whether the information was of public interest we were checking how many likes did each post get on SCOGH’s Instagram, also we were checking how many times the publicity post for the conference were shared. Also, to evaluate if the information about water consumption was being caught by the public we uploaded interactive stories on Instagram too. For the conference, we asked the participants to fill out 2 Google Forms to keep track of their attendance and also to check their knowledge about the topic that was going to be discussed before and after it was delivered.
External collaborations:
– Chocolat à la Folie, bakery (IG: @chocolat.alafolie): they were the sponsors of the prize that was awarded to the winners of the contest.
– Carol Simon, environmental engineer (IG: @ecoideas.pa): she gave the webinar about: “”what is fast fashion and its effects on Global Health””.
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