Breast Cancer Awareness Month 2022 – CIMSA Indonesia

Name of the activity: Breast Cancer Awareness Month 2022

Country/NMO: CIMSA-Indonesia

Program: Healthy Lifestyles & Non-Communicable Diseases

Contact information: contact [email protected] to get in touch with the Activity Coordinator

Type of the activity: Continuous Activity

Category: Campaign

Focus area: Cancer

Sustainable Development Goals addressed: SDG 3 (Good Health and Well-Being)

General description:

Data from the Health Ministry of Indonesia shows that the highest rate of women cancer cases is breast & cervical cancer consecutively. based on primary data filled in by 154 respondents in the age range of 14-39 years, a knowledge score of 6.44 out of 10 was obtained which was quite good. However, respondents still rarely do self-screening for breast cancer and have not done the HPV vaccine. Through this campaign SCORA CIMSA tries to promote cancer prevention to the society.

Problem statement:

Data from the Health Ministry of Indonesia shows that the highest rate of women cancer cases is breast & cervical cancer consecutively. based on primary data filled in by 154 respondents in the age range of 14-39 years, a knowledge score of 6.44 out of 10 was obtained which was quite good. However, respondents still rarely do self-screening for breast cancer and have not done the HPV vaccine. Through this campaign SCORA CIMSA tries to promote cancer prevention to the society.

Target groups:

• General population
• Medical students
• Healthcare Students
• Youth
• Women
• Breast Cancer Survivors

Beneficiaries:

• General population
• Medical students
• Healthcare Students
• Youth
• Women
• Breast Cancer Survivors

Objectives:

1. Provide comprehensive information about breast and cervical cancer to approximately 100 women across the nation, including symptoms, diagnosis, and prevention.
2. Raising awareness of breast and cervical cancer among women in society, particularly teens and young women, and increasing their understanding of the importance of early detection.
3. Providing education to the public in order to provide support to breast and cervical cancer survivors.
4. Providing a forum in Instagram for breast cancer survivors to tell their stories.

Indicators of Success:

1. The pre campaign assessment was filled in by 150 respondents
2. A total of at least 12 locales form activity in locales related to breast cancer and cervical cancer
3. Get at least 3000 impressions on Instagram in October
4. Get at least 300 impressions on Twitter
5. Opening BCAM 2022 reels get 300 viewers
6. The Pink Ribbon Challenge filter is used 20 times
7. Live Instagram Pink Dialogue with survivors watched live by 25 people
8. PETalks! Reels get 400 viewers
9. Infographic pre campaign assessment getting 100 likes on Instagram
10. The twitter thread got 10 retweets
11. The Pink Message video reels got 400 views
12. Collaborated with 4 external partners

Methodology:

This campaign will be held on 4 October – 3 November online. This activity began by conducting a pre-campaign assessment of 154 general public in the age range of 14-39 years regarding knowledge, attitudes and behavior towards breast cancer and cervical cancer. SCORA CIMSA also publishes Instagram, a live Instagram talk show inviting Lovepink Indonesia and POI (Perhimpunan Onkologi Indonesia), and two short videos focusing on the HPV vaccine in collaboration with WHO Indonesia. SCORA CIMSA also held training activities on the HPV Vaccine which invited the Director of Prevention and Control of Non-Communicable Diseases of the Indonesian Ministry of Health, as well as a Yoga Session with DNA Fit Limitless. Through the website, SCORA CIMSA publish articles on cervical cancer made by  CIMSA alumnus. As a closing campaign activity, we published a Pink Message in collaboration with Elizabeth Rahajeng and Maria Rahajeng in order to spread awareness of breast cancer and cervical cancer.

Plans for evaluation:

1. Analysis on social media traffic during campaign duration
2. Analysis on participant on each intervention
3. Evaluation meeting with SCORA CIMSA’s campaign team 
4. Evaluation and feedbacks from external partners
5. Evaluation of SCORA Locals from bimonthly report

External collaborations:

1. Lovepink Indonesia as speaker on Pink Dialogue
2. Perhimpunan Onkologi Indonesia as speaker on Pink Dialogue
3. WHO Indonesia as speaker on Instagram Takeover
4. Kementerian Kesehatan RI as speaker on NPET
5. Dna Fit Limitless as couch on Yoga Session
6. Elizabeth Rahajeng as speaker on Pink Message
7. Maria Rahajeng as speaker on Pink Message