Anti-Microbial Resistance Awareness Drive – India (MSAI)

Name of the activity: Anti-Microbial Resistance Awareness Drive

Country/NMO: India (MSAI)

Program: Communicable Diseases


Contact information: [email protected]

Type of the activity: Education


Focus area:

Reduce incidence of Antimicrobial Resistance

Problem statement:

Increasing incidence of Antimicrobial resistance (both Primary( direct transmission) and secondary(acquired)), specially of Multidrug Resistant (MDR) and Extremely Drug Resistant (XDR) tuberculosis along with resistance to antimalarial therapies and multiple commonly nosocomial infectious agents. Incidence of MDR TB India in 2016 is reported to be about 147,000 cases.
High prevalence of self diagnosis, medication and prescription amongst the general population and supporting high incidence of over the counter unchecked antimocrobial dispension.
High prevalence of ignorance in use of antibiotics for short term viral infections and common cold, cough and fever.
High prevalence of non compliance or non completion of the anti microbial (required and prescribed doses and duration) amongst general population driven by symptomatic relief and lack of AMR risk awareness.

Target groups and beneficiaries:

Target Group:- MBBS (medical) students [800-1000] { For they are future doctors}
Beneficiaries:- Immediate (Medical Students) Long term (future patients)

Objectives and indicators of success:

1) To increase awareness of antimicrobial resistance (incidence, prevalence and distribution across diseases and regions in India).
2) To increase awareness of the way AMR spreads (acquired and transmission) along with associated high risk hosts and agents and various favourable environmental factors/ conditions.
3) To introduced medical students early on to the concept of Antimocrobial stewardship.
4) To actively involve medical students in brain storming various solutions that can help increase AMR awareness and at large reduce the incidence of AMR.

Success indicators
1) Number of on ground events :- minimum 5
2) Number of medical students reached:- minimum 500
3) (Subjective) quality of interaction and involvement of the audience during the event :- Inclusion of minimum one small working group interactive session
4) Number of FB posts:- 6
5) Number of view and likes for the same.
6) Number of places where event has been published.


Timeline:- AMR awareness week till 4th December.

1) Multiple (5-8) on ground events all over india, reaching in total 800-1000 medical students, share basic information regarding AMR and together in a group discuss various ways to prevent and reduce the prevalence of AMR in the country. By creating highly educated & empowered future doctors (with help of introduction and debrief with help of ppt and central content with help flip charts and active brain storming.)

2) Facebook campaign (#SochSamhajke ) to include and increase participation of medical students all over India with help of Group Picture, memes etc.

Plans for evaluation:

Evaluation plans
1) To compare outcomes of every event with the objectives and indicators of success.
2) To understand solutions which have been commonly suggested and discussed and segregate those from rarely discussed ones.

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