AMR Awareness Week Campaign 2017 “Fight against the Antimicrobial Resistance” – Colombia (ASCEMCOL)

Name of the activity: AMR Awareness Week Campaign 2017 “Fight against the Antimicrobial Resistance”

Country/NMO: Colombia (ASCEMCOL)

Program: Communicable Diseases


Contact information: [email protected]

Type of the activity: Campaign


Focus area:

Reduce incidence of Antimicrobial Resistance

Problem statement:

Data provided by the WHO mention that given year, 480,000 people have multidrug-resistant TB, and drug resistance also begins to complicate the fight against HIV and malaria. The antimicrobial resistance is today one of the biggest problems in the area of health, since 2015 the WHO approved the global action plan to combat the resistance of antimicrobials. Not being a situation outside our training as future health professionals, we intend to follow one of its 5 objectives proposed in the WHO antimicrobial action plan, which is to improve awareness and understanding regarding the resistance and use of antimicrobials.

Target groups and beneficiaries:

Medical students, health professionals and civil community.

Objectives and indicators of success:

• Identify a context through the KAP strategy (knowledge, attitudes and practices) about the knowledge of the antimicrobial resistance of the civil community.

Indicator: Percentage of people who answer correctly 3 essential questions:
1. Do you know what an Antimicrobial is?
2. Do you know what antimicrobials are for and in what cases you use them?
3. Have you bought and used antimicrobials without a prescription?

Indicator: Number of visualizations in social networks as a result of the panorama obtained with the civil community.

• Provide epidemiological data and consequences on the microorganisms that most frequently perform antimicrobial resistance in the hospital services of student practice.

Indicator: Number of hospital services where information was provided on microorganisms that make greater antimicrobial resistance.

• Disseminate information through social networks, short and practical information, emphasizing responsible and practical use of antimicrobials.

Indicator: Number of people who visualized through social networks the information provided by the activity.


In commemoration of the “World Awareness Week on the use of antibiotics” from November 13 to 19 set by the WHO, the Standing Committee on Medical Education CPEM-SCOME ASCEMCOL from the permanent program of infectious diseases presents the following proposals:

1. Video: each AL will take ordinary people and ask the following questions
– Do you know what an Antimicrobial is?
– Do you know what antimicrobials are for and in what cases do you use them?
– Have you bought and used antimicrobials without medical prescription?

To the extent that people present their answers, relevant epidemiological data will be placed and conclusions will be drawn about the responsibility of the correct use of antimicrobials.

2. Posters “SEARCHED”: This point is oriented to the centers and hospitals where students are made, in which posters will be shared in the facilities that will include the information of microorganisms that frequently make antimicrobial resistance. The objective of the “SEEKING” design is to catalog these microorganisms as “health offenders” and this will be accompanied by their “culpability” that lies in a damaging data, whether epidemiological or clinical consequence of the microorganisms or microorganisms mentioned.

3. Publications like “DID YOU KNOW?”: Disseminate on social networks with small publications that contain key information for students on the practical use of antimicrobials in specific situations, or in the treatment of specific pathogenic microorganisms.

Plans for evaluation:

Through the conclusions that can be made during the activity and during the diffusion of the different campaigns, the participants will be asked if they had previously had abscesses with this information or if this is the first time they have heard about it.

After carrying out the activities, the participants and the target population will grade the various activities on a related scale with very useful activity options, useful activity, not very useful activity, activity without utility.

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