16 Days of Activism against GBV social media campaign – LeMSIC Lebanon

Name of the activity: 16 Days of Activism against GBV social media campaign

Country/NMO: LeMSIC Lebanon

Program: Gender-Based Violence

Contact information: contact [email protected] to get in touch with the Activity Coordinator

Type of the activity: First-time Activity

Category: Campaign

Focus area: Women Empowerment, Domestic Violence, Sexual Exploitation and Rape

Sustainable Development Goals addressed: SDG 3 (Good Health and Well-Being), SDG 5 (Gender Equality), SDG 10 (Reduced Inequalities)

Problem statement:

GBV is deeply rooted in gender inequality and continues to be one of the most notable human rights violations. UNHCR estimates that 1/3 women will experience violence in their lifetime. The crises in Lebanon increased the protection risks, especially for marginalized groups. The murder of 3 women within the span of 10 days in 2021 provoked outrage in Lebanon, as authorities revealed a doubling of domestic abuse reports in a country going through its most hard-hitting crises. 

Target groups:

• General population
• Medical students

Beneficiaries:

• Children
• Women

Objectives:

Objective 1: To increase the knowledge of at least 100 people about the different stages of abusive relationships through infographics and a social media campaign for a duration of 16 days from 25th November 2021 to 10th December 2021.

Objective 2: To give access to GBV resources and contacts such as hotlines and relevant NGOs phone numbers to at least 150 people through infographics and a social media campaign for a duration of 16 days from 25th November 2021 to 10th December 2021.

Objective 3: To capacitate at least 100 people so they can recognize the signs of domestic abuse through infographics and a social media campaign for a duration of 16 days from 25th November 2021 to 10th December 2021.

Objective 4: To increase the knowledge of least 50 medical students on clinical management of sexual assault through infographics and a social media campaign for a duration of 16 days from 25th November 2021 to 10th December 2021

Indicators of Success:

Success indicator 1.a: At least 100 people viewed our Instagram story on the different stages of abusive relationships

Success indicator 1.b: At least 50 people correctly answered our “ myths vs facts: abusive relationships” questions 

Success indicator  2: At least 150 people viewed our Instagram story on GBV resources and contacts such as hotlines and relevant NGOs

Success indicator 3: At least 100 people viewed our set of stories (6 separate stories) on how to recognize signs of domestic abuse and the 4 intervention steps to take. 

Succes indicator 4.a: At least 50 medical students viewed our set of Instagram stories (9 separate stories) on clinical management of sexual assault 

Success indicator 4.b: At least 25 medical students correctly answered our “ myths vs facts: clinical management of sexual assault” questions

Methodology:

“-October 15-October 25: Select members (both experienced and not experienced) to form an OC with the intent of building our inexperienced members’ capacity and increasing their knowledge during the process. 

-October 26-November 24: Collect relevant content from trusted sources on topics such as: abusive relationships and their different stages, myths vs facts on GBV,  how to recognize a GBV victim, clinical management of GBV, GBV and the LGBTQ+ community, relevant sources and contacts for GBV victims (NGOs etc.)

-October 26-November 24:Design informative and interactive content (myths vs facts questions, case studies, “did you know” material, statistics, real life stories)

-November 25-December 10: Post weekly stories on social media during the whole 16 days of GBV activism

-December 10-Jan 30th: Evaluate our impact by assessing the outreach, number of views, percentage of correct responses etc. (see the point below).

Plans for evaluation:

Exposure

Reach — the total number of unique accounts that have seen your stories. This number is usually compared to the average reach of other campaigns. 

Impressions — the total number of times users saw your stories. If the same user opened the post/story twice, the reach is 1 but the impressions are 2. 

Engagement

Content interaction — Shares, Replies & Responses

Influence

Profile activity — profile visits, website visits, new followers & lost followers. 

Action

If action is required, it is measured according to the appropriate metrics. 

Example: donations, shares, mentions, participation in an event, booth visit (depending on what action is required)

External collaborations:

Abaad (NGO) and Kafa (NGO). The support will mainly consist of logistical help in creating a video to raise awareness on the GBV crisis in Lebanon.